How to Target Your Market

Matching the best products to the right people is the way marketers create an effective marketing campaign. Every individual has his or her own likes and dislikes, needs, wants and financial situation. If someone likes to play golf, they may be likely to do other golf related things. Perhaps scrap-booking or scuba diving really gets their blood going; everybody is different. The differences that divide people are what helps marketing professionals create targeted campaigns for business owners and non-profit organizations.

In the marketing industry, differences among people “consumers” are described in demographics that include peoples’ age, marital status, home ownership, car ownership, lifestyles, hobbies and more things than can fit in this paragraph. The reality is that all this information is stored in databases that hold many pieces of information that is used to deliver a marketing offer in the form of a phone call, email or mailing piece.
How can this help me? You ask. In simple terms, let’s say you have a proven product or service and you want to market it to consumers, your customer base needs some analyses but you can get started right away.
Let’s break this down into some demographics to show you how a marketer would […]

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